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📈 Increase Your Training Enrollment Rate

You have created your training courses but registrations are not taking off? Here are our tips to encourage your learners to sign up.

Written by Océane

⏱️ The Essentials in 3 Minutes
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• A good invitation message: the problem solved + an intriguing question + a link. Nothing more.
• Use multiple channels: email, social media, LMS, and if possible a 10-min webinar.
• Don't stop at one follow-up: up to 4 emails with different angles are often needed.

🧠 Understand the Challenge

A well-designed training course is useless if no one signs up. Initial engagement is often the most fragile moment: learners are overwhelmed with information and your message needs to trigger that first click. It is not a content issue - it is a communication issue.

Lever

Common mistake

What works

Invitation message

Too much information: objectives, format, duration, resources...

1 problem solved + 1 intriguing question (without the answer) + 1 link. That's it.

Channels used

Only 1 or 2 channels

Email + social media + LMS + 10-min webinar to launch live

Number of follow-ups

1.5 follow-ups on average

Up to 4 emails, each with a different angle

💡 The "last chance email" emphasizes the exclusive nature of the training and can include a short survey to understand why learners have not engaged yet.

Keywords: enrollment, follow-up, engagement, invitation email, training communication, enrollment rate.

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